7 steps to an effective business plan
A coordinated marketing plan enables you to increase your chances of success by strongly positioning your business in the marketplace. It helps you define your market, target customers and competition. Your plan should illustrate that you understand who your customers are, and what they want. It should also outline how you intend to boost awareness of your brand. It’s also important to outline what methods you’re going to use – social media, website, print media, radio or TV etc.
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